Customer Knowledge Management Essay Example | Topics and Well Written Essays - 1000 words

Customer Knowledge Management - Essay Example Customer knowledge gained from firsthand customer contact is very persuasive. Smart CEOs at firms like IBM, Cisco, and EMC intuitively realize this, and their senior managers contact their major customers on a regular basis. These firms also act on that information to improve relationships with those important customers. The benefits of customer knowledge management have concentrated at the individual level. For example, Dreyfus, like other mutual fund firms, keeps track of client activity, claiming that they can predict when a client is going to shift money out of their mutual funds. Clients receive a call from a Dreyfus representative, who wants to know how the client feels about the investment and if his or her goals are being met. If Dreyfus is able to track clients at all stages of the consumption process, then the firm has a better chance of retaining the customer. A number of CRM - and ERP-type software programs allow companies to track processes in the life of a specific sale s order from order entry all the way to delivery to customer. Of course, FedEx introducing package tracking is a well-known example from years ago. There are a number of benefits of information technology for firms of any size. The marketing research practice has undergone a major transformation in recent years. A primary function of marketing research activities is to collect and analyze customer information. Technology has enabled all phases of the marketing research process ranging from sampling and data collection to analysis and reporting. With newer technologies and faster cycle times, firms conduct research at all stages of the product lifecycle and not just at the product development stage or the test marketing stage.  

Green Revolution and Energy Use Assignment Example | Topics and Well Written Essays - 750 words - 1

Green Revolution and Energy Use - Assignment Example Most of the energy I use is by using heating and cooling equipment, lighting and electronics devices. In order to decrease energy use I will ensure to use programmable thermostat in daily heating and cooling management at home. This will reduce the kilos of energy used by nearly  ¼. Moreover, I will also ensure to turn off electronics such as fan, television and lights whenever am leaving the house. This will gradually reduce the hours from 3-4 hours to roughly 2-3hours, when these appliances are in use. Moreover, I will ensure to unplug electronic devices such as; cell phones charges, power tools, digital cameras and computers when they are not in use so as to reduce the recharging period. I will also reduce hot water usage by taking short showers and washing clothes with cold water (Doty et al, 2007). Lastly, I would try using other energy sources that are more efficient like natural gases. I rely on electricity in three quarter of my energy use; therefore, diversifying to other sources for example gas water heaters and dryers might reduce my energy use. Since energy is significant in my day to day activities increasing its efficiency will help me save a lot. Modern technology advancement has brought about many useful changes that assist in increasing energy efficiency. For instance; modern appliances e.g. freezers, ovens, dishwashers and refrigerators, use significantly less energy and are more efficient than older appliances. Refrigerators today use less energy compared to conventional models of 2001 by approximately 40%. Therefore, I would buy modern appliances that use energy efficiently. Furthermore, since use of energy for lighting is averaging 5.5k per day, I will ensure to incorporate architectural features that reflect light into the building(Diesendorf, 2007). This will result to a reduced artificial energy use. I will also use compact fluorescent lights