Saturday, June 6, 2020
From Federalist Paper I (chosen at random) To the People of the State of New York: AFTER an unequivocal experience of the inefficiency of the subsisting federal government, you are called upon to deliberate on a new Constitution for the United States of America. The subject speaks its own importance; comprehending in its consequences nothing less than the existence of the union, the safety and welfare of the parts of which it is composed, the fate of an empire in many respects the most interesting in the world. It has been frequently remarked that it seems to have been reserved to the people of this country, by their conduct and example, to decide the important question, whether societies of men are really capable or not of establishing good government from reflection and choice, or whether they are forever destined to depend for their political constitutions on accident and force. If there be any truth in the remark, the crisis at which we are arrived may with propriety be regarded as the era in which that decision is to be made; and a wrong election of the part w e shall act may, in this view, deserve to be considered as the general misfortune of mankind. This idea will add the inducements of philanthropy to those of patriotism, to heighten the solicitude which all considerate and good men must feel for the event. Happy will it be if our choice should be directed by a judicious estimate of our true interests, unperplexed and unbiased by considerations not connected with the public good. But this is a thing more ardently to be wished than seriously to be expected. The plan offered to our deliberations affects too many particular interests, innovates upon too many local institutions, not to involve in its discussion a variety of objects foreign to its merits, and of views, passions and prejudices little favorable to the discovery of truth. Among the most formidable of the obstacles which the new Constitution will have to encounter may readily be distinguished the obvious interest of a certain class of men in every State to resist all changes which may hazard a diminution of the power, emolument, and consequence of the offices they hold under the State establishments; and the perverted ambition of another class of men, who will either hope to aggrandize themselves by the confusions of their country, or will flatter themselves with fairer prospects of elevation from the subdivision of the empire into several partial confederacies than from its union under one government. What was that about eliminating arcane vocabulary from the SAT again? And letÃ¢â¬â¢s not even get started on the syntax.
Sunday, May 17, 2020
Because of rapid globalization over recent years, competition around the world becomes more intense, especially for the service industry with similar products. The most critical point for business to achieve success is not only the quality of products they supply, but the atmosphere of cooperating and the amount yielded from teamwork in retail sales. Therefore, it turns out to be essential for companies to motivate, reward and train their employees to be the best quality personnel. Starbucks Corporation, the most famous chain of retail coffee shops in the world, mainly benefits from roasting and selling special coffee beans, and other various kinds of coffee or tea drinks. It owns about 4000 branches in the whole world. Moreover, it hasÃ¢â¬ ¦show more contentÃ¢â¬ ¦For example, managers plan the working hours per workers and arrange the schedule of time off, according to the workersÃ¢â¬â¢ wants in order to meet their requirements. There are interviews weekly to see what employeesÃ¢â¬â¢ needs are. The partners have the right to figure out what is the best policy for them, and the directors show a respect for each suggestion. Starbucks even wants every employee to join in making and developing plans, then work together in achieving their goals. As a result, the policies and principles are communicated between all staff, and there is no limitation in employeesÃ¢â¬â¢ personal opinions. 3) Good welfare measures: All employees, including informal personnel, are offered a great deal of welfare policies, for instance, commodities discounts for employees, medical insurance (including health, vision and dental) and vacations. Moreover, the partners who work over 20 hours a week are entitled to benefits. Starbucks also thinks that debt financing is not the best choice, thus it chooses to allocate stock dividends to all employees with a free script issue. By this policy, the employees can get benefits from the dividends of the company. Because of this, they have the same goal; in other words, they are motivated to increase the sales to earn more profits. To Starbucks, the employees are the most important asset. Teamwork 1) The strategies to keep good relationships: Starbucks establishes a well-developed system to keepShow MoreRelatedTeamwork Report862 Words Ã |Ã 4 Pageson Ensure Team Effectiveness Starbucks Corporation: Case Study in Teamwork Name: Jessie (Luyan) Wang Ã¢Å¾ ¢ Introduction This report is a case study of StarbucksÃ¢â¬â¢ teamwork practices. In the first stage, the overview background of Starbucks will be introduced. Secondly, the viewpoints of Starbucks and the strategies, which are used by the company to make their teamwork performance well, are going to discuss. Next, the effectiveness of Starbucks teamwork strategy will be point out. In theRead MoreStarbucksÃ¢â¬â¢ Corporation: Case Study in Motivation2241 Words Ã |Ã 9 PagesCase Study Report StarbucksÃ¢â¬â¢ Corporation: Case Study in Motivation Submitted to: ----------------------------- Faculty, MBA Program, BRAC University Submitted by: SNS MBA, BRACU Course Title: Organization Behavior and Leadership Course Code: HRM 501, Section: 03 Semester: MBA, Fall-2013 Date of Submission: 8 November 2013 Introduction: This report is a part of Masters of Business Administration (MBA) program, Organization Behavior and Leadership (HRM 501) course ofRead MoreTeamwork wins Championship1511 Words Ã |Ã 7 PagesTeam work wins Championship! Ã¢â¬Å"Talent wins games, but teamwork and intelligence wins championship.Ã¢â¬ 1 I must say what an awesome saying by Michael Jordan! He beautifully portrays the success of teamwork. As nowadays, the challenge for companies is to deliver quickly and flexibly new quality products and services in order to respond to greater and changing demands from clients. Ã¢â¬Å"StandardizationÃ¢â¬ and Ã¢â¬Å"specializationÃ¢â¬ characterize traditional work organization; the work is divided into different segmentsRead MoreCase Study on Motivating Partners at Starbucks2321 Words Ã |Ã 10 PagesCONTENT CASE STUDY ON MOTIVATING PARTNERS AT STARBUCKS 2 Question 1: Given StarbuckÃ¢â¬â¢s training approach, benefits, package, work/life program, and partner relations mechanisms, what insights have you gained about its approach to employee motivation? Explain your answer. 2 Introduction 2 Motivation 2 Expectancy- Probability (E to P) 4 Instrumentality- Probability (P to O) 4 Valence- V(R) 5 Conclusions 6 Question 2 : What needs does Starbucks appeal toRead MoreEvaluating Organizational Effectiveness : A Case Study Of Starbucks2970 Words Ã |Ã 12 Pages Examining Organizational Effectiveness: A Case Study of Starbucks Introduction Increasingly, scholars and researchers within the field of organizational research are finding it difficult to come up with a rational, systematic approach to measuring aspects such as organizational effectiveness. However, judgments are constantly being made either consciously or unconsciously by individuals who constantly make the decision on which company stock or which organization they should buy their productsRead MoreStarbucks Culture Essay9960 Words Ã |Ã 40 PagesContents Summary 1 1. Introduction 2 1.1 History of Starbucks Coffee Company 2 1.2 Development of Starbucks in China 2 2. Positive Effects of Starbucks Culture in China 3 2.1 Starbucks Corporation Culture 4 2.1.1 Influence of Corporation Culture on Leadership 4 2.1.2 Influence of Corporation Culture on Staff Motivation 7 2.2 Starbucks Brand Culture 11 2.2.1 Effects of Brand culture on Brand Positioning 13 2.2.2 Effects of Brand Culture on Product Strategies 14 Read MoreGlobal Staffing Strategies and Starbucks2316 Words Ã |Ã 10 PagesStarbucks Corporation (Starbucks) is a specialty coffee retailer of hot and cold beverages, coffee-related accessories, complementary food items, teas, and other non-food related products. Starbucks has retail stores in 39 countries and about 146,000 employees. The company operates primarily in the United States (U.S.) with headquarters in Seattle, Washington (Starbucks, 2007). In the early 1970s, Starbucks was established and the first location was in Seattles Pike Place market in 1971. By 1982Read MoreStarbucks Corporation ( Starbucks )2203 Words Ã |Ã 9 PagesStarbucks Corporation (Starbucks) is a specialty coffee retailer of hot and cold beverages, coffee-related accessories, complementary food items, teas, and other non-food related products. Starbucks has retail stores in 39 countries and about 146,000 employees. The company operates primarily in the United States (U.S.) with headquarters in Seattle, Washington (Starbucks, 2007). In the early 1970s, Starbucks was established and the first location was in Seattle s Pike Place market in 1971. By 1982Read MoreA Report on Hr Policies of Starbucks7223 Words Ã |Ã 29 PagesA Report on HR Policies Of Starbucks Contents Introduction 2 Mission Statement 2 Human Resource Management 2 Workforce Planning 2 Hiring Process 2 Interviews 2 Job Descriptions 2 Compensation System 2 Benefits 2 Employee Motivation 2 Training 2 Workplace Health, Safety amp; Security 2 Promotional Opportunities 2 Employee Evaluation/Appraisal 2 Social Activities for Employees 2 Grievance Mechanism 2 Recommendations 2 ReferencesRead MoreStarbucks3311 Words Ã |Ã 14 Pages|Starbucks: Leaderships | |MGMT 451 Fall 2011 Dr. Peter Geib | |Christelle Dominique Timothy Bjornson | |Yuchi Kawakami Zaklina Aguilar | Introduction Coffee has historically been a beverage that has significant cultural impact, as over coffee people would socialize and make important decisions. Nowadays the most well known coffee house that spreads from the Forbidden City to the colorful
Wednesday, May 6, 2020
Medical practitioners have a history of not accurately reflecting the understandings of people who trans gender, dating back to the 1800s when they upheld the sexually dimorphic model that states that everyone has Ã¢â¬Å"one true sexÃ¢â¬ (Enke, lecture 2/18). Even in the early 1900s, medical professionals advised trans people to take hormones more closely aligned with their designated sex at birth, as it would help them Ã¢â¬Å"feel betterÃ¢â¬ . However, medical treatment of people who trans has improved dramatically over the years. Now, in the 21st century, there are laws in place to prohibit discrimination against people who trans. In order to get from that point to this point, it took growth in both the trans community and the medical community. Medicine mimics society just as society mimics medicine, and as the trans community grew more forthright and educated from those within its community as well as the medical field, the medical field grew more understanding of people wh o trans. It is all a cycle. In the mid-twentieth century, Christine Jorgenson became the first publicly known American trans woman to undergo sex reassignment surgery. Christine initially referred to herself as a Ã¢â¬Å"homosexual with a large amount of femininityÃ¢â¬ , before she knew the language for what she actually was (Meyerowitz, p. 59). She claimed that she needed desperately to live as a woman and later claimed that her Ã¢â¬Å"conditionÃ¢â¬ was Ã¢â¬Å"an error of natureÃ¢â¬ (Meyerowitz, p. 61). She was initially sent to a psychiatristShow MoreRelatedRoles and Responsibilities of Professional Practitioners699 Words Ã |Ã 3 PagesProfessional Practitioners Introduction Adults living with a disability have the right to exist in the societal environment and have unlimited access to the health and social facilities that the community offers. The roles and responsibility of professional medical practitioners is to ensure that patients have access to the right healthcare at all time. The professional medical practitioners provide medical assistance as well as psychological help to the patients. Professional health practitioners shouldRead MoreProfessional Issues Of A Medical Professional1246 Words Ã |Ã 5 PagesChinwenwa Iheme Professional Issues A Medical professional is someone in the healthcare field. Medical Professionals are part of a team that delivers services related to human s or animalÃ¢â¬â¢s health. Examples of medical professionals are physicians; nurses; medical laboratory scientists, and dentists. As medical professional, you must attain a level of education and certification required for a particular medical profession. There are many medical professions; each requires some level of educationRead MoreThe Importance of Practitioners Practitioners 831 Words Ã |Ã 3 Pagescomes to medical problems? Practitioners are the doctors that people come to first if they are ill, in pain, or if they need to discuss a medical issue they are experiencing. Practitioners help people as much as they can. If you enjoy helping people in medical need, a practitioner might be the way to go for you! Pinpointing an illness and helping to care for patients who have been wounded and or weakened is the job of a general and family practitioner (Ã¢â¬Å"PhysiciansÃ¢â¬ para. 1). Practitioner help to careRead MoreOrgan Transplantation Essay1225 Words Ã |Ã 5 PagesIntroduction Organ transplantation is a medical act which involves the surgical operating by transferring or removing of an organ from one person to the other, or placing the organ of a donor into the body of a recipient for the replacement of the recipients damaged or failed organ which resulted from impairment of normal physiological function affecting part or all of an organism or an act that causes someone to receive physical damage. Lately, there is an emerging innovation whereby organs areRead MoreEthical and Legal Problems Faced by Nurse Practioner1459 Words Ã |Ã 6 PagesEthical and Legal Problems Faced by Nurse Practitioners HCA322: Health Care Ethics amp; Medical Law (BGE1226A) Instructor: Eugene Elliott Cara Gerlach 7/23/12 Ethical and Legal Problems Faced by Nurse Practitioners Every medical professional has or will face some ethical and legal issues in the Medical Field, the Nurse Practitioners (NP) are no different. Fant stated that in an ethical dilemma there are no right answers or solutions; however, in these dilemmas there are no wrong answers eitherRead MoreThe Role Of Nurse Practitioners On Reducing Healthcare Costs1258 Words Ã |Ã 6 Pages The Role of Nurse Practitioners in Reducing Healthcare Costs In the United States, not every individual has the privilege of affording the necessary medical attention. Socioeconomic status has an impact on the health outcomes of individuals, as a result, many people who are uninsured go through their daily lives without assisting to a yearly physical or a primary care visit when they feel ill. This leads to an increase in emergency room visits, which increases healthcare costs. The increased healthcareRead MoreChapter 1 Essay1002 Words Ã |Ã 5 PagesChapter 1 Review 1. List three areas where health care practitioners can gain insight through studying law and ethics. The three areas are the rights, responsibilities, and concerns of health care con summers. The legal and ethical issues facing society, patients, and health care practitioners as the world changes. The impact of rising cost on the laws and ethics of healthcare delivery. 2. Define summary judgment. Summary judgment is the legal term for a decision made by court inRead MoreHealth Care Delivery Needs Provide Clinical Nurse Specialists With Unique And Interesting Daily Responsibilities1221 Words Ã |Ã 5 Pagesprofessionals choosing this career shape organizational policies and procedures, and for half a century have led the caregiving community through many innovations. Historically, the medical community made little effort to distinguish the clinical nurse specialist and nurse practitioner role. However, societyÃ¢â¬â¢s reliance on nurse practitioners to fill the United States physician shortage now requires state boards to delineate the disciplines for regulatory reasons. No Two Days Are the Same Clinical nurse specialistsRead MoreMedical Error Essay1131 Words Ã |Ã 5 PagesMedical errors are avoidable mistakes in the health care. These errors can take place in any type of health care institution. Medical errors can happen during medical tests and diagnosis, administration of medications, during surgery, and even lab reports, such as the mixing of two patientsÃ¢â¬â¢ blood samples. These errors are usually caused by the lack of communication between doctors, nurses and other staff. A medical error could cause a severe consequence to the patient in cases consisting of severeRead MoreQuestions On Fiscal Management And Budgeting1435 Words Ã |Ã 6 Pages Nurse practitioners (NPs) need to be familiar with the business and legal aspects of their work as legal claims are on the rise. Nurse practitioners want to prevent any potential legal actions related to the excellent care they provide. The purpose of this paper is for the author to discuss and become familiar with fiscal management and budgeting, reimbursement issues, legal concepts of negligence, and legal considerations of evidence based practice of the acute care NP. Fiscal management and
Question: Given the persistent problem with starvation in some parts of the world, and the anticipated population growth in developing nations, do we need genetically modified foods? Is it really a problem with supply, or is it a distribution problem? How would you characterize the politics of food? Answer: The problem with distribution of food all over the world is mainly due to the issue of supply of food. At times, it becomes expensive to distribute the food all over the world equally. Hence, the under developed countries like Africa is the major sufferer (Arj et al., 2013) Africa suffers from politics of food for being the underdeveloped country. Genetically modified crops would help the plants to resists flood and drought (Revolutionhunger.org, 2016). The underdeveloped countries would not have to spend the extra bit and can grow the crops in the country. References Arj, G., Portero, M., Piol, C., Vias, J., Matias-Guiu, X., Capell, T. et al. (2013). Plurality of opinion, scientific discourse and pseudoscience: an in depth analysis of the Sralini et al. study claiming that Roundup Ready corn or the herbicide Roundup cause cancer in rats.Transgenic Res,22(2), 255-267. https://dx.doi.org/10.1007/s11248-013-9692-9 Revolutionhunger.org,. (2016).The Issue - Revolution Hunger.Revolutionhunger.org. Retrieved 14 August 2016, from https://www.revolutionhunger.org/the-issue
Sunday, April 19, 2020
| NAM_________________________ DATE_____________| | NO| NAME OF TISSUE / SPECIMEN| NAME OF THE ORGAN SYSTEM| LABEL SPECIMEN| FUNCTION| DESEASE| Type of tissuesection| Staining technique| REFRENCE| MAGNIFICATION| DRAWING / SKETCH| 1| Acute Lymphocyte Leukemia | Cardiovascular System | Blood | Type of cancer of the blood or bone marrow characterized by an abnormal increase of white blood cells| Leukemia | Blood Smear | Hematoxylin| http://swc2. hccs. du/bio/labs| 451306 pixels| | 2| Atherosclerosis- Coronary Artery | Cardiovascular system | Located in main arteries of heart| Blockage of passage of blood into coronary arteries| Arthrosclerosis blockage of coronary artery/ MI heart attack/ | CL| Giesma| Http://www. enome. gov/images| Size: 215200 pixels| | 3| Cardiac Muscle | Cardiovascular system | Heart/ smooth muscle | Contraction and relaxation of muscle for blood flow | Congestive heart failure| DM| Wrights| http://swc2. ccs. edu/bio/labs| 500376 pixels| | 4| Cystic Duct| Digestive system| Liver/ gall bladder | join passage of common hepiatic duct | Estrahepalic Bile Duct Cancer (PDQ) / Gallstones| CS| Silver strain| http://med. umich. edu/| 512512 pixels 117 kb| | 5| Dorsal Root Ganglion- Golgi Aparatus | eukaryotic cells organelle | Cellular Organelle| Distribution of cells chemicals products| AlzheimerÃ¢â¬â¢s Disease | DM| Silver Stained| http://anatomyatlas. We will write a custom essay sample on Tissue Specimen or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page rg/microscopicantatomy/| 472269 pixels| | 6| Eosinophila | Cardiovascular system| Blood| Causes are allergic reaction or parasitosis| condition in which the eosinophil count in the peripheral blood exceeds 0. 45? 109/L| Blood Smear| Hematoxylin| http://www. nurs. org. jp/igaku/s4323| 200200 piels| | 7| Fish Blastodisc Mitosis Section| Reproductive system | Egg| the embryo-forming portion of an egg with discoidal cleavage| Mitosis | Longitudinal Cross section| Giesma| http://www. carolina. om/images/enUS| 251250 pixels| | 8| Frog Early Cleavage | Reproductive System | Frog egg| During the 3 hour fertilization and pass thru the gray crescent | Mitosis| Representative Sagittal Section| Giesma| https://bio. rutgers. edu/bm-earl. ,html| 215220 pixels| | 9| Uterus fibroid tumor| Reproductive System | Uterus| Is a benign tumor that originates from the smooth muscle layer of uterus| carcinosarcoma| CS| Wrights| http://www. obgyn. edu. /images| 400320 pixels| | 10| Goiter Section| Endocrine System| Enlargement of Thyroid gland| Regulating of body metabolism and calcium balance. | Hyperthyroidism: overproduction of thyroid hormone | LS| Wrights| http://pathweb. uchc. edu| 432324 pixels| | 11| Human Blood Smear| Cardiovascular System | Blood| Transport of nutrients and other wastes | Leukemia / hemophilia | Blood smear | Hematoxylin| Http://www. aug. edu/biology/1101cspage2| 30244 pixels| | 12| Human AurobachÃ¢â¬â¢s plexus| Nervous system | Parasimpatetic Nervous System| provides motor innervation to both layers and secretomotor innervation to the mucosa,| Achalasia| CS| Wrights| http://en. ikipedia. org/aurebachÃ¢â¬â¢s plexus| 50215 pixels| | 13| Human Blood Smear (Wrights)| Cardiovascular System| Blood| Transportation of nutrients and wastes| lymphoma,| Blood smear| Wrights| http://download. videohelp. com/visual/med| 367192 pixels| | 14| Human Brain Astrocytes- Silver Stained| Nervous System | star-shaped glial cells in the brain and spinal cord| biochemical support of endothelial cells that form the bloodÃ¢â¬âbrain barrier| Neurodegeneration, Alzheimers disease, Parkinson Disease, | LS| Silver Stained | Http://nordiqu. rg/images/IFs| 170255 pixels| | 15| Human breast carcinoma | Reproductive System| malignant breast neoplasm| Cancer originating from breast tissue, most commonly from the inner lining of milk ducts| Breast Cancer | LS| Wrights| http://www. labvision. c/images/ihcimage| 175175 Pixels| | 16| Human Cardiac Infection Ã¢â¬â Cross section| Cardiovascular system | Heart | Decrease function of heart developing heart failure and valve dysfunction | Bacterial endocarditis an infection of the heart valves or the hearts inner lining endocardium| Cross section | Wrights| http://pathmicro. ed. sc. edu| 448350 pixels | | 17| Human Cardiac muscle Ã¢â¬â Interacted Discs| Cardiovascular system | Striated Smooth Muscle | Intercalated discs (IDs) are complex adhering structures which connect single cardiac myocytes| Arrhythmogenic Right Ventricular Cardiomyopa thy, ARVC| CS| DM| http://www. 1cro. com/Discovery/cardiacmus. gif| 308153 pixels | |
Sunday, March 15, 2020
Element Group 15 - Nitrogen Family Facts The nitrogen family is element group 15 of the periodic table. Nitrogen family elements share a similar electron configuration pattern and follow predictable trends in their chemical properties. Also Known As: Elements belonging to this group are also known as pnictogens, at term derived from the Greek word pnigein, which means to choke. This refers to the choking property of nitrogen gas (as opposed to air, which contains oxygen as well as nitrogen). One way of remembering the identity of the pnictogen group is to remember the word starts with the symbols of two of its elements (P for phosphorus and N for nitrogen). The element family may also be termed pentels, which refers both to the elements formerly belonging to element group V and their characteristic of having 5 valence electrons. List of Elements in the Nitrogen Family The nitrogen family consists of five elements, which start with nitrogen on the periodic table and move down the group or column: nitrogenphosphorusarsenicantimonybismuth Its likely element 115, moscovium, also exhibits traits of the nitrogen family. Nitrogen Family Facts Here are some facts about the nitrogen family: Nitrogen family elements consists of atoms having 5 electrons in their outer energy level. Two of the electrons are in the s subshell, with 3 unpaired electrons in the Ã¢â¬â¹p subshell.As you move down the nitrogen family: atomic radius increases, ionic radius increases, ionization energy decreases, and electronegativity decreases.Nitrogen family elements often form covalent compounds, usually with the oxidation numbers 3 or 5.Nitrogen and phosphorus are nonmetals. Arsenic and antimony are metalloids. Bismuth is a metal.Except for nitrogen, the elements are solid at room temperature.Element density increases moving down the family.Except for nitrogen and bismuth, the elements exist in two or more allotropic forms.Nitrogen family elements display a wide range of physical and chemical properties. Their compounds may be transparent, either diamagnetic or paramagnetic at room temperature, and may conduct electricity when heated. Because the atoms form double or triple bonds, the compou nds tend to be stable and potentially toxic. Element facts include crystal data for the most common allotropes and data for white phosphorus. Uses of Nitrogen Family Elements Two of the elements, nitrogen and phosphorus, are essential for life.Most of the Earths atmosphere consists of nitrogen gas, N2. Diatomic pnictogen molecules like this may be called pnictides. Because of their valence, pnictide atoms are connected by a covalent triple bond.Phosphorus is used in matches, fireworks, and fertilizer. Its also used to make phosphoric acid.Arsenic is toxic. It has been used as a poison and as a rodenticide.Antimony finds use in alloys.Bismuth is used in medications, paint, and as a catalyst. Nitrogen Family - Group 15 - Element Properties N P As Sb Bi melting point (Ã °C) -209.86 44.1 817 (27 atm) 630.5 271.3 boiling point (Ã °C) -195.8 280 613 (sublimes) 1750 1560 density (g/cm3) 1.25 x 10-3 1.82 5.727 6.684 9.80 ionization energy (kJ/mol) 1402 1012 947 834 703 atomic radius (pm) 75 110 120 140 150 ionic radius (pm) 146 (N3-) 212 (P3-) 76 (Sb3+) 103 (Bi3+) usual oxidation number -3, +3, +5 -3, +3, +5 +3, +5 +3, +5 +3 hardness (Mohs) none (gas) 3.5 3.0 2.25 crystal structure cubic (solid) cubic rhombohedral hcp rhombohedral Reference: Modern Chemistry (South Carolina). Holt, Rinehart and Winston. Harcourt Education (2009).
Thursday, February 27, 2020
Customer Knowledge Management - Essay Example Customer knowledge gained from firsthand customer contact is very persuasive. Smart CEOs at firms like IBM, Cisco, and EMC intuitively realize this, and their senior managers contact their major customers on a regular basis. These firms also act on that information to improve relationships with those important customers. The benefits of customer knowledge management have concentrated at the individual level. For example, Dreyfus, like other mutual fund firms, keeps track of client activity, claiming that they can predict when a client is going to shift money out of their mutual funds. Clients receive a call from a Dreyfus representative, who wants to know how the client feels about the investment and if his or her goals are being met. If Dreyfus is able to track clients at all stages of the consumption process, then the firm has a better chance of retaining the customer. A number of CRM - and ERP-type software programs allow companies to track processes in the life of a specific sale s order from order entry all the way to delivery to customer. Of course, FedEx introducing package tracking is a well-known example from years ago. There are a number of benefits of information technology for firms of any size. The marketing research practice has undergone a major transformation in recent years. A primary function of marketing research activities is to collect and analyze customer information. Technology has enabled all phases of the marketing research process ranging from sampling and data collection to analysis and reporting. With newer technologies and faster cycle times, firms conduct research at all stages of the product lifecycle and not just at the product development stage or the test marketing stage.Ã