Starbucks Corporation Case Study in Motivation and Teamwork

Because of rapid globalization over recent years, competition around the world becomes more intense, especially for the service industry with similar products. The most critical point for business to achieve success is not only the quality of products they supply, but the atmosphere of cooperating and the amount yielded from teamwork in retail sales. Therefore, it turns out to be essential for companies to motivate, reward and train their employees to be the best quality personnel. Starbucks Corporation, the most famous chain of retail coffee shops in the world, mainly benefits from roasting and selling special coffee beans, and other various kinds of coffee or tea drinks. It owns about 4000 branches in the whole world. Moreover, it has†¦show more content†¦For example, managers plan the working hours per workers and arrange the schedule of time off, according to the workers’ wants in order to meet their requirements. There are interviews weekly to see what employees’ needs are. The partners have the right to figure out what is the best policy for them, and the directors show a respect for each suggestion. Starbucks even wants every employee to join in making and developing plans, then work together in achieving their goals. As a result, the policies and principles are communicated between all staff, and there is no limitation in employees’ personal opinions. 3) Good welfare measures: All employees, including informal personnel, are offered a great deal of welfare policies, for instance, commodities discounts for employees, medical insurance (including health, vision and dental) and vacations. Moreover, the partners who work over 20 hours a week are entitled to benefits. Starbucks also thinks that debt financing is not the best choice, thus it chooses to allocate stock dividends to all employees with a free script issue. By this policy, the employees can get benefits from the dividends of the company. Because of this, they have the same goal; in other words, they are motivated to increase the sales to earn more profits. To Starbucks, the employees are the most important asset. Teamwork 1) The strategies to keep good relationships: Starbucks establishes a well-developed system to keepShow MoreRelatedTeamwork Report862 Words   |  4 Pageson Ensure Team Effectiveness Starbucks Corporation: Case Study in Teamwork Name: Jessie (Luyan) Wang âž ¢ Introduction This report is a case study of Starbucks’ teamwork practices. In the first stage, the overview background of Starbucks will be introduced. Secondly, the viewpoints of Starbucks and the strategies, which are used by the company to make their teamwork performance well, are going to discuss. Next, the effectiveness of Starbucks teamwork strategy will be point out. 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